Ads

 Preparing and developing an effective ad campaign was the focus this week. Building upon establishing good keywords from the previous week, I learned the importance of expanding and writing successful ads to increase traffic to my website will also add to the creditability of my business. Some key take-aways to remember from the discussion posts, announcements, and readings this week were:

1. Use creative keywords to build your ad. Sometimes this will include adding keywords from a consumers point of view. It is important to explore words that will describe what they are looking for, but don't necessarily know the official term or name of the item. 
2. Use descriptive and applicable headlines to capture the essence of the business at a glance. To make it easier, Google will generate ideas according to the type of audience you are trying to attract, providing suggestions under categories like "shipping" and "location."
3. Build up your website with relevant content. Google will use the domain name of the business to search for keyword matches that are in your ads. It is also important to make sure the landing page matches the ad, so customers find what they are looking for when they click on the ad.
4. If you are wanting to attract more customers using tablets and mobile devices, check the formatting of your ads. Check for professionalism in content and appearance. 
5. Avoid extra spaces, unnecessary capitalization, and symbols in ads, to maintain the integrity of your business and to produce a high quality ad. 
6. Avoid using to many repetitive keywords and descriptions in ad groups. Using the same keywords will limit the ability to reach a wider audience. 

Finally, a good ad will adhere to the Google policies found in the advertising center: Google Advertising Policies Center.