The best learning experience this week was discovering how much love I have for analytics. I found researching how my website was performing through link building and analytics to be fun and interesting. This week I spent a lot of time learning how to use Google Analytics to improve my visibility online, how to attract a certain audience, and discover what my audience is really interested in. It was helpful to learn the terminology related to analytics and to see the numbers associated with my products according to demographics, gender, device and paid searches.
Navigating Google Analytics, quantified the effects of any change I made to my website or campaign whether good or bad. It helped me refine a marketing strategy to expand on strengths and develop anything falling short of ideal.
My key takeaways from this week were
- Prioritize link building efforts to build on opportunities to increase a presence online through affiliates or through network sharing.
- Using links to connect with other business, promote through social media, or marketing through Q&A sessions can build a positive reputation for your brand.
- High-quality content should be made up of accurate information, images or videos, and relevant content that is relatable to your audience.
- Share updated material right away on social media platforms to maximize exposure.
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