This week was about learning how to use Social Media to maximize SEO in marketing strategies. There was great content within the readings this week for beginners to start doing the research in discovering where the ideal customer base is hanging out, how to get your business seen online by those customers, and how to grow a circle of affiliates to gain reputable mentions to add creditability to your business.
One of the first things I learned was to have a plan in place with short and long term goals. Some memorable advice in setting goals to market a business using social media are
- Discover your target audience by researching other businesses in the same industry. Find where potential customers are going to find information or content related to the products and services you are selling then create a unique marketing strategy to meet the needs of those customers.
- Include social media advertising within a marketing budget to reach short and long term goals. Social media can help reach goals pertaining to increasing sales or generating creditability through customer shares and recommendations, so an allocated budget is necessary.
- Once a customer "hang out" has been realized, create "content that is segmented, searchable, snackable, and sharable." Learn about segments from analytic tools within the platform you are using to create relevant hash tags, words, and phrases potential customers are using to make your content searchable to those users.
- Make significant content sharable throughout diverse platforms by tracking social shares and backlinks. Knowing this data can help reach marketing goals by understanding what your customer base is really interested in and then make adjustments to keep customers interested.
- Start with the end in mind. Dream big for the long-run. Where do I want my business to be in five years? One year? Once a long-term goal has been established, work backwards by setting smaller realistic and achievable goals within a doable time frame.
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