Learning about search engine optimization this week provided more clarity on how important the relevancy of keywords and their placements are to a business website. I also learned how to utilize different strategies to achieve a higher ranking within searches on the web by enhancing my photos through placement and adding alt-text.
The key points I want to remember this week about search engine optimization are from the video What is Search Engine Optimization.
Keywords matter because search engines narrow down all the information gathered on the web to to the relevancy of a few key terms used in a users search.
Page titles offer more details on the content of a website. Having descriptive page titles which include relevant keywords will increase more traffic to the site.
Web links between other websites lets search engines know a website has a lot of good information. It also adds creditability to the website attracting more users to the site.
Reputation will grow visibility in searches by adding fresh content, being consistent, and offering engaging material to keep users involved on the website for longer periods of time.
A mentioned earlier, in addition to these tips, other suggestions from this weeks readings that will improve searches and bring traffic to my website are: First, a good URL should include a keyword relevant to the ad. Second, alt attributes included in images can provide an opportunity for images to show up in search results. Finally, the body text of an ad should be comprehensive and include relevant keywords and phrases.
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